A unique, creative, and strategically-guided visual identity draws customers in and meaningfully engages them as they delight in your brand's consistent aesthetic and thoughtful layouts.
Furthermore, great design helps build trust with your market and is often cited by consumers as a direct indicator of brand quality.
We work with world-class designers to deliver inspired and timeless logos, style guides, and collateral materials (business cards, packaging, brochures, etc.) that are fit to last for the lifetime of your business.
We'll outfit your brand with a custom color palette, carefully selected typography, and specific guidelines for how your visual identity should be portrayed across different mediums. This means that no matter who is creating your brand materials, your company will shine with a consistent visual presence across all platforms.
If you're ready to upgrade your brand's visual identity, book a free brand audit with us today.
The final deliverable for the Brand Strategy and Visual Identity processes is our signature BrandForge Guide, completely customized for your company. Your team will get access to a password-protected online brand compendium, stylized with your new brand colors, fonts, and imagery. It's easy-to-navigate, mobile-friendly, and completely digital (no trees needed!).
This guide is far more complete than what you would receive from most other branding agencies. Inside your BrandForge Guide, you will find an ingenious and comprehensive strategy— a roadmap for your brand:
Comprehensive copywriting that solidifies your company's internal brand and core philosophies, as well as your higher purpose goals and impact.
A competitor audit analyzing the offerings, messaging styles, design choices, and vulnerabilities of your top competitors.
An extensively researched Audience Persona that outlines your ideal customer and helps you connect with them.
A Differentiation Strategy and Positioning Statement that stakes your position in the marketplace, often forged by our strategic insights.
A Brand Persona, including personality, tone, and vocabulary guidelines, as well as a mood board for your brand.
A Core Messaging Framework to act as a marketing playbook.
A Brand Story/Buyer Journey composition that walks you step-by-step through your audience's mental and emotional journey surrounding your brand in great detail.
If desired, a new strategically-inspired name for your company and a new tagline and hook.
Your new visual identity, including a style guide.
