Beautiful brands stand out.
A unique, creative, and strategically-guided visual identity draws customers in and meaningfully engages them as they delight in your brand's consistent aesthetic and thoughtful layouts.
Great design helps build trust with your market and is often cited by consumers as a direct indicator of brand quality.
We'll outfit your brand with a custom color palette, carefully selected typography, and specific guidelines as to how your visual identity should be portrayed across different mediums.
This means that no matter who is creating your brand materials, your company will shine with a consistent visual presence across all platforms.
Logo
Color palette
Typography
Patterns
Graphic styles
Collateral
Packaging
Style guide
Brand Identity Process
1
Strategy
Before we begin any visual identity project, we begin with the foundation of design: strategy. This entails the complete brand strategy process, or at minimum, a full-day workshop.
2
Stylescapes
Based upon our strategic work with your team, we will provide a series of ‘stylescapes’ for your review––these are mockups of potential brand identities, including color palettes, typography, and mood boards.
3
Logo Creation
Once you approve a stylescape, we will offer potential logos for your impact brand.
4
Full Style Guide
After a new logo is chosen and revised, we will craft your full style guide, which includes color, typography, and logo usage guidelines, as well as patterns, graphics, and mockups of collateral.
5
The BrandForge Guide
Once your style guide is finalized and your logo is animated, we will upload the style guide and all of your new brand assets to your BrandForge Guide for easy access. Now, onto your new website!
