Brand
‍Exploration

Please fill out this Brand Exploration survey in as much detail as possible.
‍
Although we will be conducting research on your audience, your competitors, and your wider industry, it’s important that we understand your views, thoughts, outlook, and expectations.

Let's get started!

What is your name?
What is the name of your business?
Brand Exploration
Your solution
What is the problem that your business has the solution for?
Describe your solution, and provide three key words to summarize it.
What should satisfied customers experience when your solution is delivered?
What do you want your audience to feel after receiving your solution?
About your business
What is the origin story of your business?
What do you want your business to achieve/become in the next 10 years?
Describe your perfect client in as much detail as possible.
The competition
Who are your top three competitors?
What do they do better than you do?
What do you do better than they do?
In what area does your solution excel above all else?
Brand feel
What characteristics would you like to see in your brand? (ie. Bold, Modern, Traditional)
Please provide 3-4 examples of brands that you like the appearance of and describe what you like about the appearance.
Please provide 3-4 examples of websites that you like and explain what you like about them.
Use keywords to describe how you would like your brand to appear visually.
Requirements
Do you have any specific brand collateral requirements? (i.e. business cards, brochures, advertising, etc.)
Do you have any specific website requirements? (i.e. e-commerce, special functionality, software integrations)
Please provide any other insightful information that we can use as we develop your brand. (i.e. customer insights, industry trends, competitor rumors; anything goes in this section!)

All set?

Thank you for taking the time to complete this form. Click the "Submit" button below to submit your responses.

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